How the calculation works
- Start with the common rule of thumb: code width ≈ scanning distance ÷ 10.
- Adjust for density. A long link or contact card has more modules, so each module is smaller at the same print size. The calculator scales the size up for dense codes.
- Apply a floor of 2 cm, below which many phones struggle to focus.
- Round up and print a test before ordering a big run.
Typical sizes
Business card (20–30 cm)
2–2.5 cm for a short link; 3 cm for a vCard.
Table tent (40–60 cm)
5–7 cm.
Poster (1–2 m)
12–20 cm.
Shop window or banner (3–5 m)
30–50 cm.
What else matters
- Lighting, glossy lamination and curved surfaces all need extra size.
- Keep a quiet zone of four modules around the code; it is part of the printed size.
- Contrast matters as much as size: dark code, light background.
Questions people ask
Is bigger always better?
Up to a point. Very large codes viewed up close may not fit in the camera frame. Size for the distance people actually stand.
Does a logo change the size I need?
Add about 10–20%, because the logo forces higher error correction and more modules.
Last updated 11 October 2026 by the QRizeo team.